Car Rental System
CAROZ
Overview
We strive to create an intuitive platform where anyone can effortlessly find and rent the ideal car, tailored to their specific requirements. Our aim is to make the entire car rental process as smooth and enjoyable as possible.
Role
I worked as a
Product Designer in the project
Year
2022
problem statement
Getting a rental car can be a real hassle, especially when you’re traveling or in a hurry.
goal
Goal for the project “Caroz” is to make the car renting process more convenient for the users.
process
#Research
Market research
User research
Competitive analysis
#Ideate
Information Architecture
Sketch
Wireframes
#Design
Final Screens
UI Elements
Features
Rented car market in India.
In this project, I analysed the engagement of tourism in various cities and the ratio of people who rent cars. Specifically, I examined how many people rent cars with drivers and how many rent cars without drivers. This is the main aspect of my application.
I found that most people rent cars in mountainous cities such as Rishikesh, Manali, and Kasol. Additionally, many people rent cars in western cities like Rajasthan because of their tourism attractions, such as old forts and monuments. In other cities, people also rent cars and two-wheelers.
On the other hand, people in metropolitan cities rent cars for wedding purposes. In these cities, people often rent luxury cars, but finding luxury cars at a reasonable cost can be a challenge.
User research
Understanding our user persona unveils a desire for reliability and convenience. Imagine cruising in a dependable vehicle that’s been shared and trusted by many like-minded adventurers. Picture seamless journeys complemented by attentive customer support, ensuring every aspect of your rental experience exceeds expectations. With Caroz, embrace the thrill of the open road knowing that your chosen vehicle is not just reliable, but has been cherished by fellow explorers. Your journey awaits, backed by our commitment to delivering exceptional service and meticulously maintained cars.
User Persona
Rohan Dua
ABOUT
Needs
Frustration
Rohan, a dedicated front-end developer, relishes both his profession and the joys of travel. Passionate about driving and enamored with road trips, he frequently relies on car rentals to enhance his adventures. Despite owning just one car, he ensures seamless journeys through frequent rentals.
Trustable and reliable rented car.
good customer support
great value for the car
Booking got canceled by the owner
A very time consuming car renting process.
Not getting good condition cars.
Age:
28 yrs
₹92,000/m
New Delhi, India
Occupation:
Front end dev.
Income:
Location:
competitive analysis
Numerous applications offer rental car services to users in the market, presenting a range of options for those seeking to hire cars for their traveling needs.
some of them are
Zoomcars
Revv
sawari
Kayak
Rental car app
target audience
Caroz mobile application caters primarily to individuals aged 18 to 60 who possess a passion for travel and a penchant for exhilarating road trips. Whether you’re a seasoned explorer or embarking on your first adventure, our platform is tailored to meet your needs with precision and care. From the thrill-seekers to the leisurely wanderers.
Information architecture
Sketch